Why we built it
Images make up roughly half of the data most web pages load. When they are not optimized, everything suffers — pages load slowly, visitors leave before the content appears, and search engines push the site down in results. Core Web Vitals scores drop, conversion rates follow, and the fix is almost always the same: compress and convert your images before uploading them.
The problem is that doing this properly is tedious. Different formats require different tools. Converting to modern formats like WebP or AVIF means installing specialized software or running command-line utilities. Creating a favicon involves dealing with the ICO format and its multiple embedded sizes. And if you need to process more than a few images at once, you are looking at either expensive desktop applications or a frustrating manual workflow.
About New Images brings all of this into one browser-based tool. Format conversion, compression, resizing, and favicon generation — without uploading your files to external servers. Everything runs locally in your browser, so your images stay on your device.
What About New Images can do
About New Images covers the most common image tasks that web developers, designers, and content creators deal with daily. Instead of switching between specialized tools for each format or operation, you handle everything in one place.
- 🖼️ Format conversion - convert between PNG, JPEG, WebP, AVIF, and ICO in seconds
- 📉 Smart compression - reduce file sizes by 50–80% without visible quality loss
- 📐 Resize and crop - scale images to exact dimensions with aspect ratio preservation
- ⭐ Favicon generator - create proper multi-size ICO files from any image
- 🔒 Privacy first - all processing happens in your browser, nothing is uploaded
- 📦 Batch processing - handle multiple images at once (Starter+)
Who it is for
- Web developers - optimize images before deployment. Convert to modern formats, compress for performance, and generate favicons without leaving the browser.
- Designers - export assets in the right format and size. Prepare images for web, social media, or client deliverables without desktop software.
- Content creators and bloggers - compress photos before uploading to a CMS. Keep page load times fast without learning image optimization tools.
- Marketing teams - prepare visual assets for campaigns, social posts, and email newsletters. Resize for different platforms in one session.
- Anyone with a website - if you upload images to the web, optimizing them first makes your site faster for everyone who visits it.
Understanding modern image formats
The web has moved beyond JPEG and PNG, but choosing the right format is not always obvious. Each format has strengths that match specific use cases. Here is what you need to know.
WebP: the practical default
WebP was developed by Google specifically for web use. It achieves 25–35% smaller file sizes compared to JPEG at equivalent visual quality, and it handles transparency better than PNG with significantly smaller files. Browser support is now universal — every modern browser renders WebP without issues. For most web images, WebP is the best general-purpose choice today.
AVIF: maximum compression
AVIF is the newest format in wide use, based on the royalty-free AV1 video codec. It pushes compression even further than WebP — often achieving 50% smaller files than equivalent JPEG. The trade-off is that encoding takes longer and browser support, while growing quickly, is not yet as universal as WebP. For sites where every kilobyte matters — image-heavy portfolios, e-commerce catalogs, media sites — AVIF delivers the best results.
When traditional formats still make sense
JPEG remains the right choice when you need maximum compatibility with older systems, email clients, or platforms that do not support modern formats. PNG is still the best option for images that require lossless quality — screenshots with text, logos with sharp edges, or graphics where compression artifacts would be visible. Neither format is obsolete; they just have more focused use cases than before.
How compression works
Image compression reduces file size by removing data that the human eye is unlikely to notice. About New Images uses quality settings optimized for the best balance between file size and visual fidelity. For most images, the result is a 50–80% reduction in file size with no perceptible difference in quality.
The key is that this is not about making images look worse — it is about removing redundancy that inflates file sizes without contributing to what you actually see. A 4 MB photo from a phone camera often contains far more data than a screen can display. Compressing it to 800 KB produces an image that looks identical on screen but loads five times faster.
For cases where you need precise control, you can adjust the quality level manually. Lower quality means smaller files; higher quality preserves more detail. The live preview shows you exactly what the output will look like before you download it.
The favicon problem, solved
Creating a favicon should be one of the simplest tasks in web development, but it has traditionally been one of the most annoying. The ICO format requires multiple image sizes embedded in a single file — typically 16×16, 32×32, and 48×48 pixels. Most image editors cannot produce this format natively, which means searching for a dedicated favicon tool, uploading your logo to a third-party service, and hoping the output is correct.
About New Images generates proper multi-size ICO files from any image you provide. Upload your logo or icon, and the tool creates an ICO file with all the standard sizes embedded. The entire process happens in your browser — your logo is never sent to an external server.
Resizing for every platform
Different platforms require different image dimensions. A social media header is not the same size as a blog thumbnail, which is not the same as a product listing image. About New Images lets you resize to exact pixel dimensions while preserving the aspect ratio, so images are never stretched or distorted.
This is especially useful when you need to prepare the same image in multiple sizes — for example, a product photo that needs to appear as a thumbnail, a detail view, and an Open Graph image for social sharing. Instead of opening a desktop editor for each variation, you resize and export all versions in one session.
Privacy by design
Most online image tools work by uploading your files to a remote server for processing. That means your images travel across the internet to someone else's infrastructure, get processed there, and are (hopefully) deleted afterward. For personal photos, client assets, or confidential materials, this is a problem.
About New Images takes a different approach. All processing happens locally in your browser using modern web APIs. Your images never leave your device. There is no upload, no server-side storage, no data retention. The tool works even if you disconnect from the internet after loading the page.
Practical use cases
Website performance optimization - before deploying a new site or page, run all images through the converter. Switch to WebP or AVIF, compress to the optimal quality level, and cut page load time by seconds. This directly improves Core Web Vitals and search ranking.
Blog and CMS content - compress photos before uploading to WordPress, Ghost, or any other CMS. A 4 MB image from a phone camera becomes an 800 KB WebP file that loads instantly. Your readers see the same quality; your server handles less traffic.
Social media assets - resize images to the exact dimensions required by each platform. Prepare Open Graph images, Twitter cards, Instagram posts, and LinkedIn banners from a single source image without opening a design tool.
Favicon creation - upload your logo, generate a proper multi-size ICO file, and add it to your site. Done in thirty seconds, no third-party service involved.
Client deliverables - export design assets in the formats your clients need. Convert between formats, adjust quality, and prepare files for web or print — all without installing additional software.
Plans overview
- Free - core image optimization for everyday tasks. Convert between formats, compress, resize, and generate favicons. Covers most individual use.
- Starter - expanded capacity, batch processing, and additional editing options. Built for regular use and small teams.
- Pro - higher limits, advanced automation, and priority processing. For teams and workflows where image optimization is a daily task.
All plans include all formats — PNG, JPEG, WebP, AVIF, ICO, and SVG support. The difference between tiers is primarily about volume and batch capabilities. If you optimize images occasionally, Free covers it. If it is part of your regular workflow, Starter or Pro removes the friction.
FAQ
Are my images uploaded to a server?
No. All processing happens locally in your browser. Your images never leave your device.
Which formats are supported?
PNG, JPEG, WebP, AVIF, ICO, and SVG. You can convert between any combination of these formats.
How much can I reduce file size?
Typical compression reduces file sizes by 50–80% with no visible quality loss. The exact result depends on the image content and the output format.
Can I generate a favicon from any image?
Yes. Upload any image and the tool generates a proper multi-size ICO file with 16×16, 32×32, and 48×48 sizes embedded.
Do I need to install anything?
No. The tool runs entirely in the browser. No plugins, no extensions, no downloads.
Questions or suggestions? Open About New Images and let us know what would improve your workflow.