Why Image Optimization Matters
Images account for roughly 50% of the average web page's total weight. Unoptimized images are one of the leading causes of slow-loading websites, high bounce rates, and poor Core Web Vitals scores. When your site takes too long to load, visitors leave - and Google takes notice, pushing your pages down in search results.
But image optimization is tedious. You need different tools for different formats. Converting to modern formats like WebP or AVIF requires specialized software. Creating favicons means dealing with arcane ICO file specifications. And batch processing? That often means expensive desktop applications or command-line gymnastics.
We built About New Images to solve this. A single, fast, browser-based tool that handles everything: format conversion, compression, resizing, and favicon generation - all without uploading your files to external servers.
What About New Images Does
About New Images brings together everything you need for professional image work:
- 🖼️ Format Conversion - Convert between PNG, JPEG, WebP, AVIF, and ICO
- 📉 Smart Compression - Reduce file sizes by 50-80% without visible quality loss
- 📐 Resize & Crop - Scale images to exact dimensions with aspect ratio preservation
- ⭐ Favicon Generator - Create multi-size ICO files from any image
Understanding Modern Image Formats
The web has evolved beyond JPEG and PNG. Modern formats offer dramatically better compression without sacrificing quality. Understanding when to use each format is key to optimal performance.
WebP: The Universal Choice
WebP was developed by Google specifically for the web. It typically achieves 25-35% smaller file sizes compared to JPEG at equivalent quality, and significantly outperforms PNG for images with transparency. Browser support is now universal - every major browser including Chrome, Firefox, Safari, and Edge fully supports WebP. If you're only going to use one modern format, WebP is the safe choice.
AVIF: Maximum Compression
AVIF (AV1 Image File Format) represents the cutting edge of image compression. Based on the royalty-free AV1 video codec, AVIF achieves even better compression than WebP - often 50% smaller than equivalent JPEG files. The trade-off is slightly slower encoding time and less universal browser support (though Chrome, Firefox, and recent Safari versions all support it). For sites prioritizing performance above all else, AVIF is worth considering with WebP as a fallback.
When to Use Traditional Formats
JPEG remains relevant for photographs when maximum compatibility is required - email attachments, older systems, or situations where you can't serve multiple formats. Our optimizer ensures your JPEGs are as small as possible while preserving visual quality.
PNG is still the best choice when you need lossless compression or maximum quality for images with text, logos, or sharp edges. PNG also supports transparency better than JPEG, though WebP has largely replaced this use case on the web.
Supported Input Formats
About New Images accepts virtually any image format you might encounter:
- Raster formats - PNG, JPEG, WebP, GIF, BMP, TIFF
- Vector formats - SVG (rasterized for output)
- Icon formats - ICO
- Professional formats - PSD (Starter plan and above)
The Favicon Problem
Creating favicons should be simple, but historically it's been anything but. The ICO format was designed in the 1980s and requires embedding multiple image sizes in a single file. Different browsers and devices expect different sizes: 16x16 for browser tabs, 32x32 for bookmarks, 48x48 for Windows shortcuts, and larger sizes for various other contexts.
Most favicon generators either produce just one size (inadequate) or require you to upload to external services (privacy concerns). About New Images generates proper multi-size ICO files entirely in your browser. Upload any image - your logo, an icon, anything - and get a properly formatted ICO file with 16x16, 32x32, and 48x48 sizes embedded. The result works perfectly as a website favicon across all browsers and platforms.
Privacy-First Design
Unlike most image optimization services, About New Images processes everything locally in your browser using ImageMagick technology. Your images are never uploaded to external servers. They're never stored anywhere. They're processed entirely on your device and the optimized results exist only in your browser until you download them.
This matters for several reasons:
- Confidential images - Process sensitive business documents, unreleased product photos, or personal images without exposing them to third parties
- Speed - No upload/download wait times, especially for large files
- Reliability - Works offline once loaded, no dependency on external servers
- GDPR compliance - No data leaves your device, simplifying compliance
Quality-Optimized Compression
Image compression is a balancing act between file size and visual quality. Compress too little and your pages load slowly. Compress too much and your images look terrible - blocky artifacts in JPEGs, color banding in gradients, fuzzy edges in PNGs.
About New Images defaults to quality settings that provide excellent compression while maintaining visual fidelity that's indistinguishable from the original in normal viewing conditions. For most images, you'll see 50-80% file size reduction without any perceptible quality loss.
When you need more control, you can adjust the quality slider to find your perfect balance. The live preview shows exactly what your output will look like before you commit, so there's never any guesswork.
Built for Real Workflows
If you're a web developer, About New Images integrates into your build process. Convert design assets to WebP for modern browsers while maintaining PNG fallbacks. Generate favicons without installing desktop software. Resize images to exact dimensions required by your responsive image implementation.
For designers, export your work in web-optimized formats directly. Check how your images will look after compression before handing off to development. Create favicon packages from your logo without leaving your browser.
Content creators can optimize blog images before upload, ensuring fast page loads without requiring technical knowledge. Resize images to your CMS's recommended dimensions and convert to optimal formats automatically.
E-commerce managers can process product photos for web display - properly sized, properly compressed, and in modern formats that keep your catalog pages loading fast.
A Real-World Example
Let's walk through a common workflow. You have a product photo from your photographer - a beautiful 4000x3000 JPEG at 4.2 MB. You need it optimized for your product page where it displays at 800x600.
Upload the image to About New Images. Enable resizing and set dimensions to 800x600 with aspect ratio maintained. Select WebP as the output format with the default 80% quality. The preview shows your resized, optimized image. Download it - the result is typically around 45 KB, a 98% reduction from the original. The page that took 4 seconds to load now loads in under 1 second.
Pricing That Makes Sense
About New Images is free to use with limits that work for personal projects and occasional use:
- ✅ 10 images per week on Free plan
- ✅ All formats included - PNG, JPEG, WebP, AVIF, ICO, SVG, and more
- ✅ Favicon generator included - multi-size ICO generation for free
- ✅ 5 MB file size limit - sufficient for most web images
- ✅ 1-hour file retention - download links valid for 1 hour
For professional use, our Starter plan (€1.99/month) includes:
- 10 images per day (reset daily, not weekly)
- PSD file support for direct Photoshop exports
- Resize and crop functionality
- 20 MB file size limit
- 24-hour file retention
For high-volume needs, our Pro plan (€9.99/month) includes:
- 100 images per day
- Batch processing for multiple files
- REST API access for automation
- 50 MB file size limit
- 7-day file retention
What's Coming Next
We're actively developing additional features based on user feedback:
Batch Processing - Upload multiple images and process them all with the same settings. Essential for e-commerce catalogs and large website migrations. Available now for Pro users.
Smart Cropping - AI-assisted cropping that automatically identifies the important parts of your image and crops intelligently, keeping faces centered and avoiding cutting off important elements.
Background Removal - One-click background removal for product photos, perfect for e-commerce where you need clean white backgrounds.
Image Sprites - Combine multiple small images into CSS sprites for reduced HTTP requests on sites with many icons.
Try It Now
About New Images is ready to use right now. No registration required for the free tier. Upload an image and see the difference optimized images can make for your website performance.
Have feedback or feature requests? We'd love to hear from you. Contact us and let us know what you'd like to see in future updates.
Building something cool? We'd love to feature your project. Reach out and tell us how you're using About New Images.